Inbound leads cost 60% less than outbound leads. Master the art of converting strangers to customers and promoters
Inbound marketing is all about reaching your audience right where they are, instead of pushing your marketing message in an interruptive way. Adopting an inbound methodology ensures that you are attracting the right kind of prospects to your business and through strategic lead nurturing, converting them into delighted customers and forever brand loyalists.
- Do you want to get found online by your audience?
- Do you want to be where your target audience is looking for you?
- Are you tired and discouraged from making unproductive cold calls and sending salesy messages that your prospect never signed up for?
- Are you ready to adapt your business to the modern buyer’s shopping behavior?
- Are you ready to change your marketing messages from being frowned upon or straight up ignored to being delightfully consumed?
Well, you have found the right inbound marketing agency to begin the transformation!
INBOUND MARKETING APPROACH
A Blueprint for Success
Our approach involves conducting a thorough sales and marketing audit to identify gaps, establish benchmarks and set realistic sales and marketing goals for your inbound marketing campaign.As a part of developing an inbound marketing strategy for you, we will conduct a buyer persona study, to understand the challenges faced by your target audience and the goals they are trying to achieve. We interview your existing customers, your sales team, management and relevant customer-facing team member, that will provide us with valuable insights into the potential buyer’s mind. Depending on the industry you operate in, your target audience, we will create a super effective customized inbound approach for you – one that helps you develop an online presence that speaks to your prospects and their specific interests and needs.
Create Valuable ContentThe success of an inbound campaign relies on the creation of highly remarkable, value-adding content that seeks to educate the reader in a non-interruptive way, versus, pushing your products or services or selling hard. Our highly talented in-house content writers will get the inbound machine rolling by creating engaging content for your brand, that will establish you as an influencer in your industry. Based on the industry you operate in and favorite online “hangouts” of your target audience, we will create content specific to your business needs – which can range from ebooks, guides, infographics, videos, podcasts, whitepapers, case studies, website pages, slideshows, presentations and so on. Based on the buyer persona research we have performed, we can create that will truly resonate with your prospective buyers as well as existing customers, in answering their questions and solving their challenges and helping them build better businesses. Through the content we create for your business, we help you build credibility with your target audience and give them a platform to engage with you.
Get relevant audience to engage with your content
Creating great content is just the first step. The next vital step is to share this content with your target audience in the right context. We build a content promotion strategy that will quickly help you gain traction and attracting relevant readers to your content. We include both organic and paid methods as a part of our content promotion strategy, to maximize your reach and ROI. Our content promotion strategy includes influencer outreach, social media as well as paid campaigns. We especially believe in the power of social media, by which businesses now have access to millions of users and numerous engagement opportunities. Depending on how aggressive your goals and timelines are, the content promotion strategy can be customized to fit your needs.
Convert Visitors into Customers
Having success with your online business has largely to do with driving traffic and converting visitors into leads. Almost 75% of leads that you will ever get on your website will not be sales-ready when they first contact you. By getting high number of relevant visitors to your website, you are definitely attracting prospects that are interested in your product or service, but it also means, you have to to actively convert them into a lead, who will eventually convert to a customer some day. Converting a visitor to a customer involves closely connecting and engaging with the prospect. We will do the heavy lifting of segmenting your leads and moving them down the sales funnel and converting them into customers. We will then implement automated lead nurturing strategies, which includes workflows and email campaigns, so you can focus your marketing efforts on other things, while technology takes care of delivering valuable content to your prospects on a periodic and personalized basis.