Search Engine Optimization
Google will start considering user location instead of ccTLD
Google announced that users may not access other countries’ search services just by typing the relevant ccTLD (.co.uk, .com.br etc.). The search will remain default to the location of user.
Google justifies this move by noting that one in five searches worldwide are location-related.
However, users can still overcome this change by simply updating their browser settings. Read more
Google’s Mobile-first Index is now live
Google’s John Mueller admits that mobile first index update started rolling out for a few websites. However, he adds that it is still in the testing phase. Read more here
Twitter launches new ad cards
In a bid to help brands drive more traffic, Twitter rolled out the video website card. The card consists of a auto-play clickable video and can be paired with various ad formats.
Convenient messaging experience now possible with LinkedIn’s “Smart-Replies” feature
In a bid to keep the conversation going, LinkedIn launched a new update which provides 3 personalized reply choices for every incoming message. Powered with machine learning, this feature detects users’ messages and suggests relevant answer choices.