Search Engine Optimization
1. Google is experimenting with a new look for mobile search results
Even though there is no official announcement from Google, users started observing a few design changes in the mobile search results. Some noted changes include giving a much rounded look to search cards, brightening of blue links etc. Read more here
2. Improve low-quality content or remove it says Google
In a recent Google Webmaster Hangout, Google’s John Mueller defined low quality content as
“something where we see your website is providing something but it’s not really that fantastic”. He suggested users to try improving the content quality first and if that’s not possible, recommended to delete the content for good. Know more
Social Media Optimization
3. Facebook says goodbye to darkposts!
Thanks to the Russian interference in the US elections and the resulting public backlash, Facebook is removing the dark posts feature. Meaning – All posts have to be published on the page in order to qualify for advertising.
4. Linkedin rolls out a new feature for Premium users – Peer Benchmarking
In a bid to make it easier for professionals to keep up with industry trends, Linkedin added this new feature to its already existing Premium insights option. With this feature, users can quickly know the trends related to total employee count, job openings, employee distribution etc. in companies they care about.
5. Facebook rolls out new tools for group admins.
Some noteworthy features of these tools include: 1) Adding welcome posts for new members 2) Putting badges for new group members and group admins 3) Improved management features like temporarily disabling members’ commenting/posting power 4) Ability to Schedule and post when there is a high group engagement.